Claude Integrates Google Search MCP
📘 Overview Guide: Using Ace Data Cloud MCP in Claude →
With Serp MCP, Claude can retrieve web pages, news, images, videos, and locations, and use structured search results to answer questions that require the latest information.
¶ What is MCP?
MCP (Model Context Protocol) is an open protocol launched by Anthropic that allows models like Claude to call external tools through a standard interface. In simple terms: equipping Claude with plugin capabilities.
Ace Data Cloud has encapsulated the core capabilities of Google Serp into a remote MCP Server, allowing Claude to directly:
- Web search (
serp_google_search) - News search (
serp_google_news) - Image search (
serp_google_images) - Video search (
serp_google_videos) - Map / POI search (
serp_google_maps,serp_google_places) - List available countries / languages / time ranges / search types (
serp_list_countries,serp_list_languages,serp_list_time_ranges,serp_list_search_types) - Consult usage guide (
serp_get_usage_guide)
The entire integration requires just one URL, and the rest is handled by Claude.
¶ Adding Serp MCP in Claude.ai Web Version
💡 The integration in Claude.ai web version is OAuth direct connection, no need to copy API Token. You only need an account that can log in to Ace Data Cloud (GitHub / Google / WeChat are all acceptable).
¶ 1. Open Connectors Settings
Log in to https://claude.ai, click the avatar in the lower left corner → Settings → Customize → Connectors, or directly visit https://claude.ai/customize/connectors.
⚠️ The old entry
/settings/connectorshas been migrated to/customize/connectors. Accessing the old address will show a message "Connectors have moved to Customize".
¶ 2. Add Serp MCP Server
Click the plus sign in the upper right corner → Add custom connector, and fill in the pop-up dialog:
| Field | Value |
|---|---|
| Name | Serp (choose any name) |
| URL | https://serp.mcp.acedata.cloud/mcp |
Click Add, and Claude will automatically discover all the tools exposed by the Server.
¶ 3. OAuth Authorization
Click Connect → Redirect to Ace Data Cloud OAuth authorization page → Log in with your account and click Allow. If you do not have an account yet, you can register at Ace Data Cloud.
¶ 4. Check Tool List
After authorization, return to Claude.ai, open the Serp Connector, and confirm the status is Connected. The tool list is dynamically provided by the Server; commonly used capabilities include web, news, image, video, and location searches. Whether to allow tools to run automatically should be set according to task sensitivity and your own permission preferences.
¶ Usage Examples
Prompt: Use Serp to do a Google search for the latest news about Claude MCP protocol. Return the top 5 organic results with title, link, and a one-line snippet.
Claude will call the search tool and organize the returned results into titles, links, and summaries. For important conclusions, the source page should still be opened to verify the publication date and original text.
¶ More Ways to Use (Same Connector)
Change the prompt to the following, and Claude will automatically select the appropriate tool:
News / Time Range Limitation
Use Serp google_news to find the top 10 news articles about "OpenAI" from the past 24 hours, in English.
→ Claude calls serp_list_time_ranges to get valid values, then uses serp_google_news to pull news.
Location + POI Search
Use Serp to find the top 5 highly-rated ramen restaurants near Shibuya station, Tokyo.
→ Claude calls serp_google_maps / serp_google_places, returning ratings, addresses, and business hours.
Image / Video Retrieval
Find 5 Creative Commons licensed photos of red pandas using Serp google_images.
→ Claude uses serp_google_images to query and bring back thumbnail links.
Multilingual + Multi-Region
List Serp's supported languages and countries first, then search "AI 创业" in zh-CN, region CN, top 5 organic.
→ Claude first calls serp_list_languages + serp_list_countries to get valid codes, then performs localized searches.
¶ Frequently Asked Questions
Q: Why does the tool still require confirmation? A: Claude will decide whether to require confirmation based on the tool and permission settings. Please check the permissions in the current tool list of the Connector; for operations involving external writing, publishing, or costs, it is recommended to keep confirmation.
Q: What if the balance is insufficient?
A: The error message will include insufficient balance. Please visit the Ace Data Cloud Console to check and replenish your balance.
Q: What advantages does it have compared to directly using search engine plugins? A: Serp directly connects to real Google results, returning structured fields (title / link / snippet / position / date, etc.), allowing Claude to perform further aggregation, classification, and citation, which is much stronger than "just returning search results as plain text"; it also supports multiple entry points like news / images / videos / maps, and combined with other MCPs, it can create a pipeline of "search → capture → summarize → output".
Q: Can Claude Desktop and Claude Code use it this way too? A: Yes. For details, see Claude Desktop + Serp MCP and Claude Code + Serp MCP.